The basics at or near 100% of the Daily Value, nothing over the upper limit, no iron.*

Six daily basics you already know, in the forms and doses printed on the front. No proprietary blends. No 12-bottle routine.
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The routine
The whole routine fits between the kettle and the door.


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Your A-Side (men's or women's) plus Matinee, Deep Cut, Backbeat and B-Side. Five bottles, one routine.
Delivery every 30 days, cancel online anytime. Terms shown before checkout.

The basics at or near 100% of the Daily Value, nothing over the upper limit, no iron.*
The same basics, with 18 mg of gentle iron bisglycinate and methylfolate.*
D3 for normal bone and immune function, with K2 as MK-7.*
1,000 mg EPA and DHA to support normal heart function.*
200 mg magnesium to support normal muscle and nerve function and relaxation.*
1 mg melatonin and L-theanine to support restful sleep.* For adults.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Name the form
“Magnesium” can mean a dozen things. We tell you which one, and how much.
Most labels name the nutrient and stop there. We name the form, because the form is where the cost goes: bisglycinate instead of oxide, D3 instead of D2, MK-7 instead of nothing, triglyceride-form fish oil instead of the cheapest kind. Then we print the dose next to it, on the front, where you can see it in the store or on your counter.

What we left out is the other half of the story.

FAQ
Maybe not all of them. A multi helps fill common gaps; it doesn't replace eating well. If you're unsure, ask your doctor or pharmacist, especially if you take medication.
Mostly iron. Women 19–50 need more iron than men, so only the women's A-Side contains it. The rest are small differences in amounts, all printed on the label.
Yes, that's how they're designed. Even with THE LP, vitamin D and magnesium stay below the adult upper limits.
B-Side uses a deliberately low dose. It's for adults only; not for use if pregnant or nursing, or with sedatives, unless your doctor says so.
Deep Cut is designed to minimize aftertaste. Contains fish; species to be declared.
Every 30 days at 10% off. Skip, pause or cancel online in two clicks, no phone call.
Your first order of each product is covered by our satisfaction guarantee.
K2 can interact with blood thinners like warfarin, and iron and magnesium can affect some medications. Check with your doctor or pharmacist first.
One short email a month: what's in the bottles, why, and what's changing. No hype, no countdowns.